Our Marketing Strategy




PHOTOGRAPHY

  • Professional photography to give your listing the best possible presentation
  • Drone photos which allow viewers to see where the property sits in relation to the area



ONLINE PRESENCE
  • All BHHS listings are automatically present on all of the main Real Estate websites, from Realtor.com to Zillow.com to Homes.com and so on
  • Selected listings (based on list price) will gain exposure on Real Estate sites like wsj.com, nyt.com, juwai.com (in China), and other high-end sites
  • Each listing will have its own individual website, featuring its photos, details, videos, maps, and more information about the listing
 

VIDEO
  • Live action video to let viewers get a feel for the floor plan and views (on selected listings)
  • Still-frame video on our YouTube channel



PRINT MATERIALS
  • Professional flyer with the MLS information on the back
  • Tri-fold or 4-page brochure for visitors to the listing
  • “Just Listed” postcards sent to selected recipients



ADVERTISING
  • Ads in SVPN and the Real Estate Guide for selected listings
  • Ads in the Mountain Express to publicize Open Houses
  • Promoted Facebook ads to selected zip codes
  • Mobile ads that target specific demographics



EVENTS & CONNECTIONS
  • Invite-only Open House for selected clients, nearby owners,
  • E-flyers sent to agents in feeder areas
  • National advertising support, including print and online placement, ensures that our brand is top-of-mind among millions of potential homebuyers and sellers
  • Marketing and public relations programs position Berkshire Hathaway HomeServices as an authority for real estate and related services, locally, across the nation, and worldwide
  • This support and exposure drives consumers to BerkshireHathawayHS.com to find listings like yours


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