Our Marketing Strategy
PHOTOGRAPHY
- Professional photography to give your listing the best possible presentation
- Drone photos which allow viewers to see where the property sits in relation to the area
ONLINE PRESENCE
- All BHHS listings are automatically present on all of the main Real Estate websites, from Realtor.com to Zillow.com to Homes.com and so on
- Selected listings (based on list price) will gain exposure on Real Estate sites like wsj.com, nyt.com, juwai.com (in China), and other high-end sites
- Each listing will have its own individual website, featuring its photos, details, videos, maps, and more information about the listing
VIDEO
- Live action video to let viewers get a feel for the floor plan and views (on selected listings)
- Still-frame video on our YouTube channel
PRINT MATERIALS
- Professional flyer with the MLS information on the back
- Tri-fold or 4-page brochure for visitors to the listing
- “Just Listed” postcards sent to selected recipients
ADVERTISING
- Ads in SVPN and the Real Estate Guide for selected listings
- Ads in the Mountain Express to publicize Open Houses
- Promoted Facebook ads to selected zip codes
- Mobile ads that target specific demographics
EVENTS & CONNECTIONS
- Invite-only Open House for selected clients, nearby owners,
- E-flyers sent to agents in feeder areas
- National advertising support, including print and online placement, ensures that our brand is top-of-mind among millions of potential homebuyers and sellers
- Marketing and public relations programs position Berkshire Hathaway HomeServices as an authority for real estate and related services, locally, across the nation, and worldwide
- This support and exposure drives consumers to BerkshireHathawayHS.com to find listings like yours
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